Interview: A Platform For Creative Marketing

“A platform for creative marketing…”

Art does not pay until the artist has passed on. Of course there are exceptions but they are few and far between. So for a young artist like Lim Chuan Xuan, relying solely on his creations to make ends meet may not be the best option. Creative projects that pay reasonably well are hard to come by and as a result, many Malaysian commercial designers and illustrators are forced to take on a second job. There also are occasions when clients do not pay up. But now there may be a way out for our creative minds. Three individuals who hold full-time jobs in the creative industry in Malaysia have come up with a plan to help their fellow artists.

The trio – Tey Keng Guan, Katherine Low and Abner Yap – have set up Creative Volts (CV), a website for professional artists to showcase their portfolios for commercial project collaborations. Tey, Low and Abner were spurred to set up CV by the bureaucratic issues faced by Malaysian artists. The objective is to enable these artists to showcase their works to companies that are looking for creative artworks for branding and advertising. The website acts like a platform for the artists to vie for jobs in the market. The CV website is not entirely a new idea. It is based on the Behance website that brings together creative professionals from around the world. Ultimately, the aim is to help artists raise their profile, get more jobs and therefore increase their income for doing what they love to do.

On the CV website (http://creativevolts.com.my/) is a compilation of portfolios of Malaysian creative professionals comprising designers, photographers, illustrators and artisans of handiwork. “It was just meant to be a Pinterest-like website to highlight the students’ artworks. After a while Abner suggested we should start a website to publicise the artworks of local talents for free. The idea is to promote them to private enterprises, with the objective of making their work commercially viable,” Tey says.

Special thanks to June Moh. Read the full story on pages 12-13, That’s Life in the issue 101 of Focusweek.

【第一届中学生插画创作比赛: 亲近美丽的母语世界】

“用插画亲近母语世界”

随时都能画!“老师在上课,我在台下画;主管在讲话,我在台下画;无聊没事干,拿起笔来画一画……”人们的生活离情趣好像都离不开“画”。当人们对图像的 需求更强烈的时候,近期常听到的插画又是什么呢?根据维基百科的解释,插画的主要功能是将文字内容、故事或思想以可视化的方式呈现。此外,插画与其他纯艺 术的最大分野之处不只在于有文字的叙说性,其背后的市场和特定对象之目的,更使插画有着视觉传达的大众传播性。

一个来自巴生光华独中,经常在插画世界中游走的张荣顺同学,从漫 画到流行文化的创作,他都是抱着自由随性的心态,走走看看接着脑海中浮现画面就可以开始作画。来自吉隆坡循人中学的曾倩彤同学则透露,通常创作是从“抄 袭”演变而成的。先看别人的概念,然后加入自己风格的东西,就会变成自己的创作。她觉得最重要的应该是每次要想怎样的东西是别人没有做过的,观察生活中的 元素,就会变成新的创作。

配合今年董总60周年会庆,华文教育的永续推广,《中学生》月刊与一个聚集本土创作的平台——创意窝(Creative Volts)合作,一起联办“第一届中学生插画创作比赛”,呼吁全国青少年一起画出心中华语文学习乐趣,也让先辈倾听年轻孩子对母语学习的声音。

第一届中学生插画创作比赛
主办单位:董总《中学生》月刊
联办单位:创意窝(Creative Volts)
收件日期:即日起至2014年9月1日(一)截止收件(邮戳为凭),逾期恕不受理。
参加对象:初中组(13至15岁);高中组(16至18岁)
参赛主题:华语文的精彩涂鸦世界,画出心中华语文学习乐趣。
活动网页:www.dongzong.my/publisher
面子书:www.facebook.com/zhongxuesheng/ www.facebook.com/creativevolts

 

初中组:
金奖:练铠绮(和丰兴中国民型中学SMJK Shing Chung)
银奖:符静慧(吉隆坡尊孔独中)
铜奖:林政宇(柔佛宽柔中学古来分校)
评审特选奖:邓知殷(沙巴斗湖巴华中学)
蔡常郁(柔佛宽柔中学古来分校)
陈韵洁(芙蓉中华中学)

高中组:
金奖:刘蕴慧(砂拉越古晋中华第一中学)
银奖:吴泳怡(吉隆坡中华独中)
铜奖:盛享杰(巴生兴华中学)
评审特选奖:刘恺宁(巴生兴华中学)
罗松菁(槟城韩江中学)
黎家杏(居銮中华中学)

备注:由于今年参赛作品都不错,青少年在诠释【亲近美丽的母语世界】主题上都各有看法,经评审会议讨论后,决定将每组进入决审的20幅作品列为入选奖,由主办单位颁发证书,以示鼓励。入选奖名单,请上到董总书坊网页http://www.dongzong.my/publisher/ 查询。

Lighten Your Creative Life With CHA

“Lighten Your Creative Life With CHA”

《“茶”亮您的生活创意设计大赛2014》正式开跑啦!

这是《创意窝》另一个跨品牌的合作
非常感激马来西亚茶太的鼎力支持!
我们珍惜这一次的合作
因为拥有同样一个信念:

那就是发掘以及推广更多马来西亚的创作
从而推动文化创意产业的发展
也让我们的生活多添了一份对生活品味的追求和责任。

Showcase

“Lighten Your Life With Creativity • 这里是聚集本土创作的地方,让我们用创意点亮您的生活”

In response to a growing appeal in local artwork, CV was established in December 2013 to support and promote innovative works by local artists and art group, at the same time contributing in turning all innovative ideas into products. CV advocates the idea of “Lighten Your Life With Creativity” to arouse the enthusiasm and sympathy of the community towards local innovative works.

Besides, CV upholds the concept of supporting original, localized and diverse idea, striving to encourage and stimulate local artists in producing more innovative works. Within one year, CV has organized different types of painting activities and has successfully attracted a numbers of creative lovers to join their ranks of supporting local originality. This is not only a good start, indeed leading CV to a big step forward. There is finally a new horizon for local originality.

In the coming future, CV will continue to embrace the spread of local original work as it core task and will expand its field into more areas other than fine art illustration, including handicraft, music, film and photography. From design to manufacture, CV promises to construct mutual benefit for all.

 

《快乐梦想人》,一本属于马来西亚人的插画集。

结合了本地45位插画家的故事,他们来自于这片国土的某一个角落,虽然生活和文化背景不同,或许风格和表现手法各异,但是他们拥有同样一个东西,就是对于创作的热诚和执着。对他们来说,梦想不只是一种快乐,也是一种坚持。

2014年4月5日,我们开始筹备这所有的一切。过往有想法,卯着那股冲动,鼓足勇气一试“水深火热”,

希望可以为马来西亚人的创作做一些事情,不只是一个加油打气,而是一个实际的行动支持。4月5日对我们别具意义,所以决定推介第一个“45位爱画画的朋友”,让他们用自己的“画”来告诉大家,为什么梦想是快乐的!

Kuala Lumpur Sports & Games Expo 2013 (KLSG Expo’13)

“Challenge yourself to a whole new experience!”

Kuala Lumpur Sports and Games Expo 2013 (KLSG Expo’13), the largest sports and games event ever seen in Malaysia, will transform Mid Valley Exhibition Centre (MVEC) into a world of architectural wonders and art design come 13 to 15 December 2013.

With 4 categories – National Favourites, HealthFit, Adrenaline Rush, and E-Games, visitors are bound to find something they like. Feast upon the ambience and participate in fun activities line up for visitors all day long. Take part in activities with the Challenger Card and win freebies and lucky draws.

Don’t miss the 100 Doraemon Tour preview section that brought to you by Animation International (Malaysia) and Creative Volts, especially if you are a fan of the popular robot from the future. Compete in racing simulator challenge and online gaming competition and walk away with attractive prizes. Watch cultural, dance, and martial arts showcases on the main stage and go relax in the art exhibition area or the sports gallery section to get good deals on goods and check out the latest in sporting or gaming equipment.

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