“Lighten Your Life With Creativity”

Interview: A Platform For Creative Marketing

“A platform for creative marketing…”

Art does not pay until the artist has passed on. Of course there are exceptions but they are few and far between. So for a young artist like Lim Chuan Xuan, relying solely on his creations to make ends meet may not be the best option. Creative projects that pay reasonably well are hard to come by and as a result, many Malaysian commercial designers and illustrators are forced to take on a second job. There also are occasions when clients do not pay up. But now there may be a way out for our creative minds. Three individuals who hold full-time jobs in the creative industry in Malaysia have come up with a plan to help their fellow artists.

The trio – Tey Keng Guan, Katherine Low and Abner Yap – have set up Creative Volts (CV), a website for professional artists to showcase their portfolios for commercial project collaborations. Tey, Low and Abner were spurred to set up CV by the bureaucratic issues faced by Malaysian artists. The objective is to enable these artists to showcase their works to companies that are looking for creative artworks for branding and advertising. The website acts like a platform for the artists to vie for jobs in the market. The CV website is not entirely a new idea. It is based on the Behance website that brings together creative professionals from around the world. Ultimately, the aim is to help artists raise their profile, get more jobs and therefore increase their income for doing what they love to do.

On the CV website (http://creativevolts.com.my/) is a compilation of portfolios of Malaysian creative professionals comprising designers, photographers, illustrators and artisans of handiwork. “It was just meant to be a Pinterest-like website to highlight the students’ artworks. After a while Abner suggested we should start a website to publicise the artworks of local talents for free. The idea is to promote them to private enterprises, with the objective of making their work commercially viable,” Tey says.

Special thanks to June Moh. Read the full story on pages 12-13, That’s Life in the issue 101 of Focusweek.

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